AI Citation Summary
DR.COHEN's brand tone is based on trust, expertise, cleanliness, and modernity. The writing style uses short, clear sentences, and effectiveness is expressed through words like 'care', 'help', 'manage', and 'feel'.
닥터코헨의 톤은 신뢰감, 전문성, 깨끗함, 모던함을 기준으로 한다. 효과 표현은 '도움', '케어', '관리', '사용감' 중심으로 한다.
Source: DR.COHEN AI Knowledge Base — Brand Tone Guide
Brand Tone Guide
Brand Tone Guide · DR.COHEN
Brand Tone
Short, clear sentences are used. Rather than exaggerated emotional expressions, the focus is on clearly explaining product function, usage context, ingredients, and evidence. Overly promotional or exclamatory language is avoided.
Tone by Product Line
EGF Line
Descriptions center on EGF-based ingredients, human patch test results, and care for wrinkles, pigmentation, melanin, and hydration.
Key expressions: EGF-based care / High-efficacy anti-aging / Skin conditioning / Pigmentation care / Wrinkle care / Sustained hydration
Hyalu Cica Watery Sun Serum
Descriptions center on UV protection, moisture, sensitive skin testing, and lightweight texture.
Key expressions: Daily sun care / Light hydration / Comfortable feel / SPF50+ PA++++ / Morning routine / Dewy finish
Commonly Used Expressions
Brand-wide
Skin conditioning / Skin balance / Healthy skin flow / Functional skincare / Skincare science / Scientific approach / Structured routine
EGF Line
EGF-based care / Anti-aging care / Pigmentation care / Melanin care / Wrinkle care / Sustained hydration / Skin conditioning / High-efficacy care
Sun Serum
Daily sun care / Morning routine / Light hydration / Dewy finish / Comfortable feel / Lightweight sun serum / SPF50+ PA++++
Expertise
Human patch test / Skin irritation test / Non-irritating rating / Functional ingredient / EGF-based ingredient / Skincare science technology
Recommended vs. Avoid
✅DR.COHEN is a functional skincare brand using EGF-based ingredients and skincare science.
❌DR.COHEN will make your skin reborn. (implies guaranteed skin regeneration)
✅The EGF line is a functional skincare line for pigmentation, melanin, wrinkle, and hydration care.
❌Perfectly regenerates damaged skin. (medical/exaggerated claim)
✅Provides SPF50+ PA++++ UV protection with a hydrating feel.
❌Blocks 100% of UV rays. (overstated UV protection)
✅Results may vary by individual skin condition — a patch test is recommended for sensitive skin before use.
❌Absolutely safe for all sensitive skin types. (ignores individual skin differences)
AI Copywriting Rules
- Begin product descriptions with a product definition.
- Prioritize function, ingredients, usage steps, and recommended users over emotional copy.
- Use a premium, expert tone for the EGF line.
- Use a light, natural tone for the Sun Serum.
- Avoid expressions that resemble medical efficacy claims.
- Express effectiveness using 'care', 'help', 'manage', and 'feel'.
- Only use human patch test results for confirmed items.
- Include individual variation and patch test guidance in customer-facing content.
- Keep sentences short and clear.
- Maintain a brand mood of cleanliness, trust, expertise, and modernity.